Brian Wansink, author of Mindless eating visits Denmark

We have several times written on the exciting research on eating behavior conducted by Brian Wansink, Professor at Cornell and author of Mindless Eating.

How to nudge your bartender to give you a bigger drink

Nudge yourself to a healthier life: plate size

Now he is visiting Denmark on April 17, giving talks at two events...

Read more on www.iNudgeyou.com.

New Op-Ed on Nudging Smokers Away from Tobacco Risks

A new Op-ed by Alberto Alemanno on "Nudging Smokers Away from Tobacco Risks" has just appeared on RegBlog.

... read more about it on our new site.

New report on how to nudge businesses toward greener decisions

In a new report a team of theorists thoroughly evaluate different scenarios where heuristics and biases might make an impact on managers ability to choose between different strategies for sustainability as well as suggest different tools to help remedy the process... read on, on our new site.

Thaler and Hansen take up prompted choice for organ donation in Denmark

Prompted choice in US and UK 

Contrary to what is often thought by commentators Thaler and Sunstein argues for prompted choice for registering for organ donation in Nudge: Improving decision on health, wealth and happiness - not presumed consent.

As Thaler and Sunstein reports in, prompted choice has already been introduced with success in Illinois, US.

Since then Thaler has been advisor for the UK Behavioral Insight Team (the so-called "Nudge-unit") - a collaboration that led to the introduction on prompted choice in the UK last year.

In a recent OPC in The American Journal of Bioethics titled 'Getting the purpose of mandated choice wrong: Is Increasing Supply of Donated Cadaver Organs really what we want to nudge?' I've defended prompted choice against criticism suggested by Whyte et al. supporting presumed consent (see paper here).

Prompted choice in Denmark?

Against this background it was only a natural next step that we... read the rest here.