Showing posts with label perfect nudge. Show all posts
Showing posts with label perfect nudge. Show all posts

Monday, October 3, 2011

OKITE: Nudge yourself out of bed


by Pelle Guldborg Hansen & Andreas Maaløe Jespersen

Our last post reported on the perfect nudge: "Freedom" - a program designed to help you nudge yourself to keep away from the internet, when you have better things to do.

Now we came across another self-commitment Nudge based on ET (everyday-technologies): OKITE - the nudge app to get your out of bed in the morning.

So how does it work?
The OKITE is a social nudge that provides a simple self-commitment mechanism: it's an alarm-clock app that sends an embarrassing 'tweet' to all your 'followers' whenever you hit the snooze button.

We think the idea is especially brilliant, since it numbs some of the ethical problems inherent in any social nudge by being a self-commitment device. We also conjecture that it would work even better, if it could be made to post embarrassing pictures of you on your social sites.

Extensions?
Most interestingly, perhaps, we think that this kind of nudge could be extended to several other lapses of our capacity to follow up on your plans. For instance, an app could be designed to send out embarrasing pictures or messages if you exceeded a self-imposed limit on your credit card, or used this in a particular shop.

But what about other extensions or unintended consequences? If you can think of such, please share it with us in the comments.

Ooh - by the way
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Tuesday, September 27, 2011

The perfect nudge: Freedom to Nudge yourself

By Pelle Guldborg Hansen & Andreas Maaløe Jespersen


We all know it, but we can't help it - or can we? 
We all have that tendency to procrastinate, junk around for news, or try to multi-task. All of these behaviors stand in our way of productivity, yet it seems we just can't help it.

The Internet has only helped to make the possibility of indulging in these behaviors even worse. YouTube, Facebook, online news, Zite,... well, even the blog you're reading right now, may be the only thing that stands between you and your next promotion (or just some of that precious quality time with your family).

But now there is hope. Freedom is the productivity application that offers you the perfect $10 nudge to free yourself from online distractions - at least for a while.

Up until now, only a perfectly rational agent could prevent himself from getting distracted by online temptations. Freedom lets you aspire to your rational ideals by providing you with a self-commitment strategy for cutting off the internet. You choose for how long, press OK - and then it is only by rebooting your device that it is possible to bypass your self-commitment to concentrate.