Tuesday, September 27, 2011

The perfect nudge: Freedom to Nudge yourself

By Pelle Guldborg Hansen & Andreas Maaløe Jespersen

We all know it, but we can't help it - or can we? 
We all have that tendency to procrastinate, junk around for news, or try to multi-task. All of these behaviors stand in our way of productivity, yet it seems we just can't help it.

The Internet has only helped to make the possibility of indulging in these behaviors even worse. YouTube, Facebook, online news, Zite,... well, even the blog you're reading right now, may be the only thing that stands between you and your next promotion (or just some of that precious quality time with your family).

But now there is hope. Freedom is the productivity application that offers you the perfect $10 nudge to free yourself from online distractions - at least for a while.

Up until now, only a perfectly rational agent could prevent himself from getting distracted by online temptations. Freedom lets you aspire to your rational ideals by providing you with a self-commitment strategy for cutting off the internet. You choose for how long, press OK - and then it is only by rebooting your device that it is possible to bypass your self-commitment to concentrate.

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