Sunday, January 22, 2012

Nudging traffic safety by visual illusions

Can you count the black spots? Traffic is fast and dangerous, and often it's fractions of a second that matters. While regulation and incentives are already in place, it's impossible to cover any situation and keep these structures in mind all the time. Using optical illusions like this one seems to be the perfect way to nudge traffic safety on the spot. Here follows some great examples for reflection.

By Pelle Guldborg Hansen & Andreas Maaløe Jespersen

Nudging by visual illusions
Traffic is fast, furious and dangerous....

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