I promised to say when it would happen.
Richard Thaler, Robert Cialdini, and David Halpern... they are definitely on the top 5 list of my intellectual heroes. Needless to say, I'm very proud to see my name next to theirs... and then it's on CNN.com. Now I've said it and tomorrow will be one of those days where our hard work will feel a little less hard.
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Sincerely yours, Pelle