Everyday quite a few articles, blogs and papers on Nudge and related issues are made available online. NudgeNews is our way of trying to facilitate a better understanding of nudging by giving you access and an overview.
Dec. 14, 2011
Nudge-initiative to nudge consumers toward sustainable practices
(consumer, sustainability, marketing)
Akshay R. Rao at the Carlsson School of Management, University of Minnesota is reported to have started up an initiative or consortium involving goverment agencies as well as companies aimed at boosting research in earth-friendly behavior and products:
Suggestion that UK government should counter market's use of behavioral economics with a ban
Dec. 12, 2011Initiative to nudge consumers toward sustainable practices
Suggestion that UK government should counter market's use of behavioral economics with a ban
(consumer, alcohol consumption, marketing)
One of the issues that keeps coming up, is how to counter the industry's use of behavioral economics, especially when it leaves to severely harmful behavior. In this piece from The Telegraph Andrew M. Brown provides a balanced and sound argument for why we should consider to counter use of insights from behavioral economics by banning multi-buy deals in relation to alcohol consumption:
Boozy Britain: your very good health?
UK to nudge job creation
(work, incentive schemes)
Ed Davey, employment relations minister in the UK, has announced a plan for re-arranging incentives for employment providers that will have them pay more attention to whether they provide a sustainable job opportunity. Read more about it in the following two links:
Dec. 4, 2011A small job can boost job creation says Davey
'Nudge in the right direction' helpful for job creation
Nudging for healthier hospital cafeterias
(health, cafeterias, food)
A new study evaluates cafeterias in children's hospitals. Standards on how to present food and other nudges could be part of such evaluations in the future, says Dr. Lenard Lesser, a Robert Wood Johnson Foundation clinical scholar at UCLA's medical school and the lead author of the study.
UCLA study on healthy food at children's hospitals
Dec. 2, 2011
Smarter lunch rooms
(health, cafeterias, food)
Stargazette.com reports on a programme called "smarter lunch rooms" working in collaboration with Cornell. The article features little documentation, but some great ideas and illustrations of how one works with nudging healthier food choices in cafeterias and lunch rooms.
School lunchrooms strive to get smarter
Dec. 1, 2011
Nudging in the UK
(nudge politics, problematic cases, car-theft)
A blog update on Marketing about Nudging in the UK by Nicola Clark seemingly based on a talk by Sam Nguyen from the Behavioural Insight Team at Marketing's Trends+ conference. While there is no direct point in the update, it does feature three pieces of interest: (1) an attempt to get UK consumers to use more money with a nudge that seems samewhat unlikely to succeed; (2) the usual case of a seemingly problematic case out of reach for the nudge-doctrine; and (3) a very interesting report of a social disclosure nudge in car-theft security.
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